Email marketing is a part of the overall marketing scenario. It involves the use of email for promotional messages and material. Its target is to set its new customers and attract them with their offers. Email marketing introduced with high access to the internet. It is cost-effective for small businesses.
In this type of marketing, success depends on the deliverability of an email. It refers to reaching to maximum subscriber's inbox to upgrade the reach. It also deals with issues like spam mail or any other problems. Various tools check the deliverability of an email. One such tool is G-Lock Apps, which is widely used by email marketers to reach their targets.