Pay Per Click - PPC
Pay Per Click(PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser typically pays the search engine when the ad is clicked. PPC is associated with search engines, i.e., google ads, bing ads. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.
PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. Having PPC as a component of your marketing strategies will ensure that you capture your potential customers at the right time.